WHAT ARE YKK GROUP’S “CORE VALUES”?

How do the YKK Philosophy and Management Principle work in practice?

Do not fear failure, experience builds success
Our three “Core Values” were born from a re-examining of the attributes that make us YKK.

WHAT IS “YKK-NESS?” HERE ARE THREE SAYINGS THAT ANSWER THIS DEEP QUESTION.

So just what is “YKK-ness?” The three Core Values of the YKK Group were formed to answer that question. These values are especially important to YKK personnel as they do their jobs. We all must jointly own the YKK Philosophy and Management Principles. Every member of the YKK Group has a Core Value Book, which details the three Core Values.

“DO NOT FEAR FAILURE, EXPERIENCE BUILDS SUCCESS. CREATE OPPORTUNITIES FOR EMPLOYEES”

We do not believe in setting low targets just so everyone can achieve them. Instead, we see value in striving to achieve high goals. It is important to seek ambitious goals, to be unafraid of making mistakes on the way up, and to stick with the job to the very end. That’s where the saying “Do not fear failure, experience builds success” comes in. And behind that is the custom, “Create opportunities for employees.” Managers give the members of their team the opportunity to overcome challenges and achieve success. They “create opportunities for employees” in the members of their team, and support them on their way to success.

“INSIST ON QUALITY IN EVERYTHING”

We continue to emphasize the quality of the services and products we offer our customers. This has brought us growth. Therefore, “insistence on quality” is the way each of us uncompromisingly demands our own quality.
“Job Quality” does not end with you. It means understanding your customer’s standpoint and doing all you can to offer that customer higher quality than expected through innovative ideas and inventions. This requires an incredibly ambitious spirit to do just a little bit more, only a tiny bit more, to boost our job quality and our customers’ satisfaction.

“BUILD TRUST, TRANSPARENCY AND RESPECT”

We put a great deal of weight on doing business in such a way that we build credit and trust from customers and business partners, from the community and society, and from the state and the nation. We “build trust, transparency and respect” by always making fair and truthful decisions and through an accumulation of efforts with a very high degree of transparency. We are proud of what we have achieved so far, and feel that the trust we have earned is vital to our long-term growth.